Strategy

EEAT

Definition

EEAT is a framework for content quality: Experience (first-hand knowledge), Expertise (depth), Authoritativeness (recognition), and Trust (reliability and transparency). It guides how credible content is judged.

Why it matters

Strong EEAT signals — methodology, standards, and transparency — distinguish a genuine educational platform from thin content.

Examples

  • Publishing editorial standards and methodology.
  • Citing sources and dating content.

Best practices

  • Document standards and review processes.
  • Be transparent about methods and sources.

Frequently asked

How do I improve EEAT?

Add transparency, expertise signals, and trustworthy, accurate content.

Related concepts