Search Intent

Definition

Search intent is what a person actually wants when they search — to learn, to do, to compare, or to find a specific page. Matching content to intent is central to usefulness and discoverability.

Why it matters

Content that precisely answers the intent behind a query serves users better and ranks more reliably.

Examples

• 'Best opening word' has informational intent.
• 'Wordle solver' has tool/transactional intent.

Best practices

• Identify the intent before writing.
• Structure content to satisfy that intent directly.

Frequently asked