Internal Linking

Definition

Internal linking is the practice of linking related pages to one another, helping readers navigate and signalling content relationships to search systems. It is the connective tissue of topic clusters.

Why it matters

Good internal linking eliminates orphan pages, spreads authority across a site, and helps readers explore a topic deeply.

Examples

• Linking a glossary term to the article that explains it.
• Cross-linking related articles in a cluster.

Best practices

• Link related concepts bidirectionally.
• Avoid orphan pages with no inbound links.

Frequently asked