Connotation

Definition

Connotation is the implied or associated meaning of a word beyond its literal definition — the feelings and ideas it evokes. THRIFTY and STINGY share a denotation but differ sharply in connotation.

Why it matters

Understanding connotation enriches vocabulary and precision in writing, and deepens the network of meaning that aids recall.

Examples

• YOUTHFUL (positive) vs CHILDISH (negative).
• SLENDER (positive) vs SKINNY (neutral/negative).

Best practices

• Note a word's emotional colour when you learn it.
• Choose words by connotation for precise expression.

Frequently asked